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In this brief workshop excerpt, the presenter (Speaker A) asks the audience if they recall a previous post and mini‑workshop about "getting the word out," specifically referencing the normal (diffusion of innovations) curve. Two participants, Nazli and Katherine, nod in recognition. An audience member (Speaker B) prompts the memory by asking if the example was the "Captain Crunch hat," which the presenter confirms, indicating that the hat was used as a concrete illustration of the diffusion concept. The exchange highlights the use of a memorable, tangible example to teach marketing diffusion theory and demonstrates audience engagement.
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