Coaches need to shift from one-on-one work to building communities of change. The key is first helping people overcome fear of failure, then acting as a facilitator who gathers people, makes them feel seen, and guides them toward intentional action.
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affiliation, but overcome their fears, especially fear of failure, and start and step into possibility and their potential to become the kind of people that can accomplish the kind of things that they want to accomplish. Those are the folks that move forward. And that can be done whether you becoming a highly skilled and successful creator of community, communities of change, communities of practice, uh, will become an entirely different kind of category of coaching that will, for many of us, be the way forward. If you're a coach, having an adjacent community practice becomes very important, I think. And if you're not necessarily a coach or you haven't achieved that level of coaching for the insight that leads to intentional action, having the skill of being a facilitator, an impresario, a person that can gather a tribe and help them see what they're trying to accomplish and helping them feel seen, heard, and understood in their pursuit of being more of what they want and being better at what they want.