Scott Perry argues that coaches and creators should build community as their competitive edge against AI. A Substack newsletter like Creative On Purpose, with over 1,000 subscribers, lets you differentiate yourself without needing constant live calls.
Chapters
because of the people in that community. And it's an asset that has very little to do with me. I'm just the impresario. I'm the facilitator. I'm the person that created the room, or the way I prefer to think about it is I built the campfire and encouraged the first couple of people to come in and warm themselves by the fire and start telling their stories and sharing their stories. And you all helped make it easier and more valuable for more of the right people to, to come into that fire. So a big part of all of this in terms of leveling up your abilities as a coach, and more specifically, leveling up, leveling up the abilities that will set you apart from other coaches and set you apart from all the coaches that will be replaced by AI. A big part of that is creating community. It doesn't mean that you have to open up a Zoom every single week or that you have to be on call and create forums and all that sort of thing. Community— there's— community is a many-splendored thing and there's many models for communities out there. What has worked for me is to create a community of subscribers on Substack. There's over 1,000 subscribers to the Creative On Purpose, um, Substack, and I value each and every one of them.