A Substack writer deletes inactive subscribers to keep open rates high and focus on readers who actually engage. With 1,000 subscribers built over years, they remove anyone who never opens emails, following Seth Godin's Permission Marketing idea that an email address is permission to send something people want.
I want to get the word out to the right people. And so, although I have grown my Substack subscriber count to about 1,000 subscribers now, um, over, over the course of the last couple of years, I've routinely deleted people that are not opening my emails because I don't really care about having a large number of subscribers. I care about how many people are opening my emails, how many people "Look forward to hearing from me." If you give me your email address, you have given me permission. This is coming from Seth Godin's Permission Marketing to connect with you and send anticipated personal and relevant messages to you.
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
