
A musician with 220 Patreon supporters has earned a living since 2008 without chasing Spotify streams. The speaker argues creators should ask fans to buy directly on Bandcamp instead, and build email lists and small communities that let you work less and walk more.
Chapters
find the thing, like, believe— we don't see that enough. Like, you saying, oh, I work 10 hours a week, like, it's easy to be like, oh, whatever, you know? But like, no, there are some people that do that. Like, again, yeah, I don't work that many hours a week either, but like, I don't have a mansion, no. But oh, I get to— I get to go on so many walks every day. I am rich in walks. And I— that's— for me, that's everything. Like, the ability to come and go and do the things. And like, I know so many other creative people, artists, photographers, musicians. I know a musician that has, and they were playing live a lot back in the day, but like they built an email list from 2008 till today. It's a long time, but they had the foresight back then, like, oh, I'm going to build an email list. And they built trust and they built that and they built an audience and they have a Patreon with just like 220 people. They make a living from that. And they, they don't have to grind and market and promote. One of the most fun things is too, I love this too, of like, what are you promoting? Like, I see so many musicians promoting Spotify. Hey everybody, go listen to Spotify, go listen to Spotify. This artist I just mentioned, when they put albums out every year and a half, they don't, it's on Spotify. They don't tell anybody. But they're like, yo, buy it on my Bandcamp or buy it on my website. Because guess what? Actually selling things that people like— people will buy things if they love what you do and they make a living from that.
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