
Creators lose viewers when they send them to YouTube, Instagram, or Spotify. Keep video embedded on your own site or Substack instead. YouTube is a food court where people get lost; your site is a diner where they stay.
Chapters
video stuff, instead of sending people to, to, to go watch the thing on a, on another platform, you know, right where they are, let them watch it right where they are. Um, you know, in, in, in this, you know, the person, this was a post I made, you know, whenever, but like a person could just click on that play button and watch the video right there on Substack Notes. And so if it's your video, you don't want to send people to YouTube or watch it on Instagram or listen to the song on Spotify where you can never reach them again. So if you send someone to YouTube, they're gone. Like, YouTube is a, you know, YouTube is also really good at keeping people on YouTube. So if you can keep it right here on your thing, whether it's social media or you put it on your website, that's just huge because it gets people more into your world, more into your, like, digital ecosystem rather than someone else's. When you send someone to watch a video of yours on YouTube, it's like you're sending them to the food court. And they're just going to get lost. So you want them to sit down at your little cool diner. Always fun using the words of other people.
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