Dorie Clark - 3 Elements of Being an Expert

One of the things that I've really spent a lot of time thinking about is, you know, for people who do want to make an impact, there's a million things you could be doing. Where do you get the biggest ROI? What does that look like? And so I created something. It's a free tool. It's a free self-assessment called the Recognized Expert Self-Evaluation Toolkit, and it is a scored self-assessment that you take. And based on your score, it actually gives you a personalized recommendation of where you should be applying your efforts. Broadly speaking, what I've discovered is that in order to become a recognized expert, 3 key components: content creation, sharing your ideas, social proof, it's building your credibility, and third is building your network. Generally, for a lot of people, we naturally are maybe good at one of these, maybe two, who knows? But usually it's very rare that you're good at all 3. And so it means you have to sort of apply your efforts strategically and think about how to round out your portfolio So for folks that might be interested in getting it for free, go to doryclark.com/toolkit and you can download it. You can get your scores and figure out your prescription for where you should be investing your time and energy so that your ideas can be heard more.