Early Adopters #marketing #shorts

14 May 2024 · 1 min

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In this brief marketing short, the speaker highlights that early adopters constitute roughly 2.5% of any marketplace and that this segment can be exhausted over time. He emphasizes that early‑adopter status is context‑specific: a person may adopt new technology early but be a laggard in other domains like fashion. The key takeaway is that marketers should recognize the limited size and situational nature of early adopters when targeting their audience.

Chapters

So just something to think about as you're, you know, reaching out to your own marketplace is the thing about the early adopters is you will exhaust that market at some point. You know, there's, there's only so many that's again, 2.5% of any marketplace is going to be early adopters. And just because you're an early adopter to Creative on Purpose doesn't mean you're an early adopter about everything. Like you can be an early adopter about some sort of technology, but you can be a laggard when it comes to fashion, right? So it's not like you're an early adopter in everything. It's just like they're in specific context. You are that kind of person.