Eric Jorgenson explains why writing a book pays off despite the time and cost. A book works as a credential that opens doors to conferences, podcasts, and media appearances, and delivers strong marketing returns.
A book can do tremendous things to unlock opportunities for you. It is long and expensive and high effort to write a book, but that's what makes it a good credential. If you write a great book, it is a tailwind to everything else you ever do. It will set you apart from your peers, competitors. You will get yourself invited to conferences, invited on podcasts, invited to speak. Like, you will gain media as a result of it. I am so often shocked at how much sort of surface area for luck that creates and how good— I mean, like the number of people who tell me this is the greatest marketing ROI they've ever seen in their life was like writing and publishing their book just because it's a multiplier effect on everything else that you do.
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
