Eric Jorgenson credits three habits with transforming his career: not quitting, thinking in leverage and compounding, and writing a book. A book acts as a credential and marketing multiplier that unlocks speaking gigs, podcasts, and media exposure. His company Scribe helps creators turn writing into a strategic asset.
Chapters
Yeah, I mean, one that you're gonna hear from everybody is like, just don't quit. Like, even if you don't get a lot done that day, if all you did that day was just not quit, that's a day well spent. That may be the only thing that matters about today when you look back on it 10 years from now. I think learning to think in terms of leverage was like a real key unlock for me personally. That was part of me writing the book and just learning to sort of see your career and your business, your projects, your life in terms of like how much leverage are you accumulating? Are you actually compounding? Are you moving forward? Are you increasing the total sort of effective capacity of like your little corner of the world? I've written a ton about that. I've got a few podcast episodes about it. The first ideas are in the Book of Naval, but I spent a lot of time expanding on it. And then one that I don't know, like this is just in my wheelhouse, so I don't know if you'll hear it from other people, but I spend all day every day having these conversations. A book can do tremendous things to unlock opportunities for you. It is long and expensive and high effort to write a book, but that's what makes it a good credential. If you write a great book, it is a tailwind to everything else you ever do. It will set you apart from your peers, competitors. You will get yourself invited to conferences, invited on podcasts, invited to speak. Like you will gain media as a result of it. I am so often shocked at how much sort of surface area for luck that creates and how good— I mean, like the number of people who tell me this is the greatest marketing ROI they've ever seen in their life was like writing and publishing their book just because it's a multiplier effect on everything else that you do. So that is what Scribe does. We've done it for a whole handful of people, um, and I'm happy to— like, there's a bunch of— there's a lot to talk about in there, whether you want to— like, how do I write the book in the first place? What are my options for that? All right, I have a manuscript, now I want to get it published. What are my options for that? And then what do I do with the book once it's completed? How do I make it work for me once it's out there? So those are all three kind of different, different conversations with different levels of nuance depending on like where you are, um, what business you're trying to build, what the trade-offs are that you want to make. But That is a journey worth going on, like certainly from my personal perspective and from all that I've seen in my role at Scribe.
