Scott Perry explains why a forever offer beats a traditional funnel. He describes using a "Be a Blessing" marketing web and a conversation engine to earn attention, trust, and permission, letting clients collapse time to target without constant promotions.
Chapters
If you engage in that operating system by creating a forever offer that is based on positioning, that is a perennial promise that helps you become the preeminent one and only choice for the difference that you can help make. And you promote that through a marketing web as opposed to a marketing funnel by making promises that you can keep. Starting conversations and helping people get clearer about closer to where they're going and how they're going to get there. And then earning their awareness, attention, permission, trust, interest, and enrollment so that they willingly ask how they can invest in how they can collapse time to target. That's the promise that I'm making, that if you engage with a forever offer, a Be a Blessing marketing web, and a conversation engine where you make promises and keep promises until someone asks how they can invest and get greater access to collapse time to target to what they're trying to accomplish, then I promise that you'll make progress.