Function Over Form

I was actually just watching some videos, um, by Nick Peterson, uh, on this idea of, um, function over form. And I want to share this real quick. We, we hear this phrase form over function, and it's actually kind of a bastardized, um, twisting of a saying. I can't remember the architect's name, but what he said was form ever follows function. And he was actually stealing that from an ancient Roman architect. And what they are speaking to is function is what you want, the, the desired outcome. Form is how you get there. And I want you to think about what you really want. What's the outcome that you desire? And what we want to do is focus on the function, the outcome, the result, the what's it for, so that we only pay attention to the forms that are necessary for us to close the gap, to, or to bridge the gap, to close the gap and then bridge the gap. What we have all done, and some of you saw in, in the videos that I shared with you before we got started that are now inside the program, we, we have paid attention to the form. We have created a logo, built a website, built an email list with a lead magnet. We have created a YouTube channel and social media outposts. We have created many workshops that are free, we are low paid. We have created webinars. We have created all this, all these things, all form, all tactical things. And all we've done is created a full-time job over just managing all these things that are not actually getting us to the outcome that we want. If those things worked, you would already be where you want to be in terms of monthly revenue, in terms of impact. So, you know, the thing that the gurus are not telling you is that— well, I don't think it's necessarily manipulative or insidious or conspiracy. I think they're sharing with you things that worked for them and they worked in the past and it's what they know and they're teaching you what they know, but it's not what's working most of the time now. Because the technology is— you know how fast things are moving. What you're learning in this program are foundational fundamental principles that will work for any business and have worked for every business throughout the history of there being businesses in the world. Foundational principles. What do you need to make change happen through a product or service. You need, uh, you need an offer that's irresistible enough, an audience that is eager enough, and you need a sales strategy that is effective and efficient enough to put your irresistible enough offer in front of an eager enough audience. You need those three things, and people were able to do that without funnels, without webinars, and all the other things. And so can you. The things that will— that you'll learn here will work after YouTube goes down and podcasting goes down and all the other things go down, because they will go down eventually. Tied to this idea is this idea that I shared a minute ago about productivity not— is not the same thing as progress. We're here to make progress.