The best marketing is helping people actually reach their goals. Keep promises you can deliver on, shrink the gap between where they are and where they want to be, and they'll promote you for free. Small, low-risk steps compound into faster progress with less risk.
Chapters
promises that you can actually keep, helping them collapse time to target between where they are and where they want to be with increasing ease and velocity and less risk. And those people will become the best marketing you could ever have, and it will cost you nothing but doing meaningful work with people you actually care about. So that's my little riff rant for a Saturday afternoon on how to accomplish what it is that you're trying to accomplish in life or business by identifying and navigating what's actually in your way, and by using system reliability, system thinking, reasoning from first principles, and microstepping your way into raising the floor and into possibility.