Innovators & Early Adopters #marketing #shorts

7 May 2024 · 1 min

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This content was created by Scott Perry. This content was uploaded by Scott Perry. This is a YouTube short titled "Innovators & Early Adopters #marketing #shorts" (created 2024-05-07T09:36:42Z). A single speaker describes the diffusion of innovations theory—how new products, services, and ideas spread through a population—mentioning adopter categories (innovators, early adopters, the following ~13.5% group, early majority (~32%), late majority, and laggards) and quoting approximate percentages while expressing some uncertainty about exact category names.

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So the diffusion of innovations actually comes from a book about ecology, but it's been co-opted by marketers. And it's a way of talking about the way that innovative products, services, ideas, et cetera, spread through a population, through a marketplace. And so there is 2.5% of people are what are called early adopters. Then there's the, the, um, I can't remember what the next group is called. Maybe it's. It's not the early majority. It's the, I don't know, there's another, a name for the 13.5% that will pick up or try something after they see the early adopters using it. Then there's the early majority. That's like, I can't remember, 32% or something. And then there's a late majority and then there's the laggards.