John DeMato says clients buy confidence in the person, not the service itself. Trust builds when you focus on their transformation instead of promoting yourself. Position yourself as a servant-leader, and they'll believe you can get them where they want to go.
The fact is, is that people are not buying services, they're buying into you. They're buying into the belief that you will help them get from here to there. And the only way that you can create that, that trust and that sense of, you know, I'm not just going out there for vanity-driven images where I look really good and I'm a badass and, oh, look at me, I'm in front of a plane, or whatever the hell a lot of these people do. It's more about doing it with the intention of serving others and not really making this about yourself.
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
