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This content was created by Scott Perry. This content was uploaded by Scott Perry. This is a YouTube video titled "Kirsten Gibbs on making and keeping promises" (created 2021-06-17) containing a short excerpt in which the speaker (labeled SPEAKER A, likely Kirsten Gibbs) shares an insight derived from conversations with small businesses: that a business can be usefully viewed as a system for making and keeping promises, and that adopting this perspective changes how one builds and grows a business.
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