Laurel Portié shares two tactics for finding clients on social media. Start 100 one-on-one Messenger conversations over 90 days, solving a specific problem for each person. Then run a $5-per-day ad for 90 days promoting a 5-minute video paired with a free Google Doc that delivers value without asking for contact info.
And I'm going to be bold right now to your, to your audience right now. Like, if you are not where you need to be, I guarantee if you make your one solvable problem to have 100 conversations in Messenger, 100 conversations in Messenger, and all you're doing, you're not worried about getting people on a phone call. If you just have 100 people in Messenger and you help every single one of those people solve one problem, I guarantee you will never struggle for another client again. It is that easy. It is not— what do they say? It's simple, but it's not easy to do. But that is literally the game. Like, if you literally just 100 people solve 100 problems in the next 90 days, you will never have to worry about where your next client's coming from ever.
I love that. Well, I was actually— as we're coming to the end of our time, I was going to ask you to share one last final tip or piece of advice, but That's it. Because I think everything that you teach, Laurel, it's their skills. And the thing about skills is anybody can learn any skill, but you can't learn it until you actually start doing it. So if you want to get better at human-to-human selling marketing that feels good, that feels like you're presenting yourself with, you know, ethically and with empathy and with, you know, real integrity and investment in helping people solve their problems, go out and solve 100 people's problems and let's leave them with one tactic, right, that every—
that everyone could do. It'll take 30 seconds to do one thing, okay? Like, just exactly what Scott Perry and I were just talking about. All you have to do, okay, make one 5-minute video explaining your methodology, okay? That's it. Offer a freebie. Do not ask people for a name or email. Make a Google document of some actionable thing that people can do with your methodology. So in my case, right, if I'm doing a 5-minute video on my power content strategy, I would give away my power content template, or I would give away the instructions on how to place the ad from start to finish, right? Everyone just do that one video. Think about something that you can get people to raise their hand saying, yes, I want that. Put $5 a day. Let it run for 90 days. That will accelerate the process of which you're having those 100 conversations. That's all you need to do.
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