Why choose Substack over other platforms? Nick Peterson used it strategically to promote his business and the Guardian Academy, not just because it was available. The speaker explains how Substack fits into a deliberate plan to reach people about your work.
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Substack is just another and one of the more recent tools that you can use. To give you a little bit of context as to why I chose to leap in, uh, Mikey is familiar with, and many others of you are familiar with Nick Peterson and the Guardian Academy. I saw what Nick was doing with it and I saw without even having him explain it, I saw how he was leveraging the tool to get closer to what he wanted. He wasn't just doing another thing because it was out there and available. He very strategically was leveraging it as part of his strategy to spread the word about what he is— was doing as a business person, but also through the Guardian Academy. And it really made sense because