Marketing and sales aren't the same thing. One founder explains why ethical marketing is actually a form of service, rooted in empathy and generosity, not manipulation. They've shifted from skepticism to seeing it as fundamentally different work.
Chapters
doing the workshop is my relationship with marketing was incredibly fraught. Like I, I didn't like marketing because I thought marketing was sales and marketing is not sales. And if you're marketing in a way that is ethical and has integrity, it is actually about service. It's about empathy. It's about generosity. Right. And so there is You know, that connection between what your book, what your second book is about and what you also do as your day job. That's really interesting to me. So I would love to, to hear a little bit about, um, just the way that you're talking about marketing already doesn't sound to me like the way I hear most marketers talk about marketing.