Melanie Booher - "They’re going to stay for the culture."

19 May 2022 · 1 min

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1:01

In this brief interview segment, Melanie Booher advises business leaders that while customers may be attracted to a company’s products or services, they remain loyal because of the organization’s culture. She emphasizes that treating people well and leading with heart are essential for sustainable success, arguing that business decisions cannot be separated from human considerations. The conversation reinforces the idea that business is fundamentally a human‑to‑human interaction, transcending conventional B2B or B2C categorizations.

You know, for someone that's here tuning in, listening in, who would like you have done, fly a little bit higher in the difference only they can make, what would you share with them?
I know it'd be something around, you know, to the business leaders that might be listening to this, you know, people may come for your business or what you offer, but they're going to stay for the culture, right? It matters how we treat people. And I find myself saying all the time, you know, we have to make more decisions and lead with heart. You know, we would be in a better place. We cannot separate— this isn't, I know people say, right, separating church and state, or however you want to say it, right? But business and heart have to go together as well. We have to figure out a way to lead and remember that we have those human moments. And we can have success even, even in doing that.
I love that. I think all business is about human-to-human endeavor, not B2B, B2C, or all the other ridiculous things that we come up with. That's really very much appreciated. Well,