Scott Perry argues that big goals work only if you know your purpose. Without that clarity, start with a cause (a broad purpose) and a short campaign (a quick test). He's running a 5-week program to help people find their purpose before they plan years ahead.
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Setting big goals and establishing long-term strategies are all well and good, especially once you have a lot of clarity about and confidence in your endeavor, also known as the difference only you can make. But if clarity about what you're building, who it's for, and confidence in how it works and why people will want it are elusive, it might be better to think in terms of causes and campaigns. Hey, I'm Scott Perry, Chief Difference Maker at Creative on Purpose with today's Monday on Purpose insight and inspiration. Crafting your endeavor as a cause helps you think more expansively, act more generously, and focus on the integrity of the journey. For instance, my current cause is to help others find fulfillment by defining the difference only they can make and live their legacy. Campaigns encourage organization and action towards short-term intentions that keep some costs down, less waste of time and effort, and nurture a return on investment in lessons and experience. My current campaign is a 5-week online program that helps people find, name, and engage their purpose. Do you have the clarity and confidence necessary to create and commit to a 5-year plan? What initial cause and campaign could you test first?