Positioning Beats Forced Niching #substack #shorts

So, while we've got just a few minutes left, so if there's any questions, I see lots of comments on the chat. Thanks for everybody. I learned something last night about the concept of niche is not about finding, but becoming your niche instead. Any thoughts on that, Scott? That's from Duncan the Sage.

Yeah. Well, Duncan's been a frequent offender when it comes to showing up on these lives recently. So, it's good to see you, Duncan. And yes, I would recommend nobody start with a niche because most of the time you don't know enough about yourself or what you can offer other people to actually start niching right away. Niching emerges from positioning and positioning. Niching is how you fit into a marketplace. It's a way of differentiating based on demographics and psychographics and the features and benefits of your offer. But if you're trying to fit in, you are signing up for a lot of heartache and competition. Positioning is how you stand up in the marketplace. And that's to your point, Erin, like, what are your values? What are your talents? What are your guiding principles? What are your boundaries and guardrails? Who do you work with and who do you not work with? Like, stand up and let people experience your values in action, your virtue, the way that you actually show up in the world. If you, if you establish your positioning, you may never need a niche. I've niched a few times over the course of my career as an online coach, consultant, teacher. I've always ended up going back to, I'm just going to talk about the things that I want to talk about in the way that only I can talk about them. And more than enough people have sought me out to help them get clear about and closer to the things they want. And oftentimes I'm working with