
Purpose-driven people often abandon their own rules to play the social media game gurus demand. The speaker argues you should stop performing for platforms you hate and instead pursue your actual impact on your own terms.
Chapters
Well, one of the things that I share in the book is, you know, folks that are drawn to my work, folks that are drawn to your work are people that self-identify as being purpose-driven. They want to live lives of integrity and do their work with integrity. They would rather not have to do things that don't align with their personality and preferences. One of the things that people come to me with all the time is, "Uh, you know, I need help with my social media content." And I'll say, "Oh, okay. Do you like being on social media?" "Oh no, I hate being on social media." "Well then why are you on social media?" "Because I have to be on social media." "Why do you have to be on social media?" "Because all the gurus and digital marketers tell me so." It's like, well, I'm not on social media and I'm doing just fine. We're, we like the idea of playing our own game on our terms, but a lot of the times I can catch myself and other people playing someone else's game by their rules and then completely mystified as to why they're unhappy. So when it comes to this idea of readiness, what I'm really talking about is, are you ready enough? And are you, are you avoiding the aspiration trap, right? So a lot of the folks I work with who are purpose-driven, who seek to make a difference and have an impact. They want to tackle the big issues. They want to tackle inequality and injustice and global warming and income inequity and all these things.
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