
Seth Werkheiser says creators get stuck choosing between TikTok dances and nothing. The real move: find your middle ground and talk to people. Join community calls, chat with peers, get unstuck together.
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I would say whether it's social media or an email newsletter, cause there's so much like, well, how do I get started? How do I do this? You know, the newsletter thing itself can be confusing. Do I use this? Do I do that? Use this service, that service. My thing lately has been like, well, there's, there's, you're either going to make dance videos on TikTok all the way to, well, I'm not going to do anything. I'm paralyzed. I don't know. I'm not going to do anything. There's a whole bunch of space in between there though. And so my thinking has, has been like, what work— what in that space— there's got to be something that works for you, that, that feels good for you, that feels right, that lets you sleep at night, that doesn't feel like you're being a used car salesman, that doesn't feel like, oh, I'm being too salesy. There's so much space in there. And there's— I think that's true for anything that, that anyone's trying to do, sell, what— make, put out in the world. And it's just trying to find that. And I find a lot of that— and this goes back, Scott, to what you offer with, you know, your— with your Substack and with your day, your weekly calls. It's about getting together with people and just like talking about that stuff. Like, we could sit here, like, I could get off this call and like think and think and think what's gonna happen next. But more often than not, doing any kind of 30-minute, 15-minute, whatever call with someone, even if it's not an an expert, a social media coach, email marketing coach, even if it's just another artist that's also struggling with it, just talk to them about it. And because you come up with so much more, at least knowing you're not alone in this, you're not struggling, you're not bad at it. Like, we're, we're all learning. And I think so much of that is just part of the community and finding people that you can talk about that with. Again, from real big coaches to people, you know, doing the same thing you're doing. So I would encourage that. Find some people to talk to.
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