A marketing philosophy built on authenticity: show up as you are with what you have, help people understand their position and resources, then show them the path to their goals. This approach hit annual revenue targets in six months for three straight years, giving the speaker freedom to spend nine hours daily with his grandchildren.
You help them get clear about what they're, where they're starting from and what they're starting with. You've shown them the path. It's right there and they already possess everything they need. Why would they not hire you or buy your thing if it helps them close the gap with greater ease and velocity? And that pro— that whole approach, which is really pretty simple. My whole approach to marketing is, um, show up as you are with what you have, do your thing with whoever's around. And your people will find you. And that's literally how the business that I have now, um, has— was built. And it's been— I've earned my month, uh, my annual revenue number, uh, within the first 6 months of the year, 3 years in a row. Uh, and you know, I get to spend 9 hours a day with my grandkids.
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
