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Scott Perry renamed his newsletter to Social Media Skate Club in October 2023 to reach artists and creatives looking for less stressful social media strategies. The audience grew significantly after the rebrand.

Scott Perry renamed his newsletter to Social Media Skate Club in October 2023 to reach artists and creatives looking for less stressful social media strategies. The audience grew significantly after the rebrand.
But then too, it also became like, this is all such a journey of like finding out who we want to work with. And I found myself working a lot with people with wild expectations and, you know, a lot of suboptimal potential clients there. So I changed my newsletter to Social Media Skate Club to better, more focus on artists, illustrators, photographers, creative people that want, wanted to stop banging their head against the wall. With social media and do something nice and calm with email newsletters. And that's what I've been doing. I've been doing that again since I changed the name of my newsletter in October of 2023. And since then, like, my newsletter has kind of rocketed because it's a, it's a lot broader now. It's specific towards, hey, I don't like spending all this time on social media. Is there another way? And that's kind of what I explore with my readers and clients.

Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset