Scott Perry warns against competing on price. Winning by being cheapest leads to loss financially and in impact. Instead, price based on the real value and transformation you deliver, and attract clients willing to invest in meaningful change.
Undervaluing your offer by trying to go win the race to the bottom by pricing based on being the cheapest, your problem is you might win and that means that you actually will lose. That's not a game that, that's worth winning. It's not a game you probably want to play. You can actually make a better living and a bigger difference by pricing your offer in accordance with the actual value it delivers, the transformation on offer, the transformation that you can promise and deliver on. If you know that you can deliver a transformation, if someone actually invests and enrolls in the journey you can take them on,
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
