Susan Preston argues creativity isn't rare or special, it's something everyone uses daily when making coffee or talking. The key is recognizing it's already there, then deliberately nurturing it like a plant. Without intentional care, it withers.
Chapters
Well, I think, you know, creativity needs to be cultivated, recognizing that it's something that all, every single one of us possess. We're constantly in a process of creating who we are. Many of us, I think, without really realizing that, but we create cups of coffee in the morning and we create conversations with each other. It's, we are just by nature, it's part of our human nature to be creative. And so just starting with recognizing that about ourselves and then committing to cultivating it. It's, creativity is definitely something that needs to be cultivated and watered and cared for and will— if you're not shining a light on it and fertilizing it, it will start to wane.