
Every story needs three things: the work itself, an audience for it, and a way to reach them. Test what you make, gather feedback, and iterate. Don't mistake inspiration for genius without validation.
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Well, you need to have a document, some artistic expression, you know, maybe it's oral, maybe it's, it's written down, maybe it's video, maybe it's, uh, narrated, what have you. Maybe it's completely visual. You need an audience that is eager for, to hear that story. And you need a means of putting that story in front of that audience. That's, that's fundamentally all you need. And so thinking from a formula, you know, what, in terms of a formula, I think it's okay to start with the formula, like, okay, so if I have an audience that is eager to hear from me and I have something that I am eager to share with them, how do I put that thing in front of that audience to see if my assertion that this would be helpful, beneficial, or enjoyable to them to see if that's true or not, and then use the data that's being collected to make adjustments to the story, to the presentation, to the audience, what have you. I would call it, again, creatives can fall into this trap of, I'm just, I gotta be creative. I gotta do my thing. I've gotta be a free spirit. I, whatever leaps into my mind is an act of genius because it leapt into my mind and therefore I must just go ahead and do it. You know,
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