Scott Perry outlines three questions every creator should answer: What change am I trying to make? Who am I trying to change? What promise am I making? He uses the example of moving someone from a motivated but frustrated difference-maker to a committed practitioner of shipping meaningful work.
Chapters
What you then need to do is answer these 3 questions. What change am I trying to make? Who am I trying to change? And what promise am I making? So if we look at the first question, what change am I trying to make? This is not just what's the book about. It is what is the transformation on offer? People that read this book will start reading like this kind of person. And when they're done, they will have become this kind of person. And I went Intrepid, it was, I will help someone move from being a motivated but frustrated difference maker to a committed practitioner of shipping meaningful work and putting it in the hands of people that whose lives will actually be enhanced by embracing the ideas that you're sharing. What change are you trying to make with the book that you're writing or with the Substack that you're creating? The second