The Musician's Secret For Better Marketing

17 Jul 2025 · 1 min

Watch on YouTube

1:00

In this YouTube monologue, musician Scott Perry critiques the common practice of musicians blasting their sound to capture audience attention, labeling it as unprofessional and ego‑driven. He proposes the opposite strategy: deliberately setting the stage volume low enough that venue staff or audience members request it to be turned up. This request, he argues, serves as a clear signal of interest, prompting the audience to pay closer attention and potentially increasing willingness to spend money. Perry frames the tactic as a subtle marketing tool that leverages audience feedback rather than sheer loudness.

Chapters

I always thought of, you know, another thing that I would see bands and acts do is they tried to win over an audience with volume. They just kept turning it up until people shut up and listened to them. And I always thought that was a really lousy idea. And, you know, audiences complain to venue owners and to bartenders about the sound, and then you get asked to turn it down. And that's always like a sign of unprofessionalism and it's a little embarrassing. And, you know, Egotistical musicians get all upset about it. I would actually dial in my sound so that I knew that I was too— my volume was too low, because what I wanted was for the venue owner or for the audience to ask me to turn up the volume, because now they're raising their hand and saying, I'm interested in what you're doing and I'd like to pay more attention.