Big goals work if you already know what you want. If you don't, try a "cause" instead: a broad purpose you believe in, paired with short "campaigns" that teach you something fast. The speaker's cause is helping people find their unique impact and live their legacy.
Chapters
Setting big goals and establishing long-term strategies are all well and good, especially once you have a lot of clarity about and confidence in your endeavor, also known as the difference only you can make. But if clarity about what you're building, who it's for, and confidence in how it works and why people will want it are elusive, it might be better to think in terms of causes and campaigns. Crafting your endeavor as a cause helps you think more expansively act more generously, and focus on the integrity of the journey. For instance, my current cause is to help others find fulfillment by defining the difference only they can make and live their legacy. Campaigns encourage organization and action towards short-term intentions that keep some costs down and nurture a return on investment in lessons and experience. Do you have the clarity and confidence necessary to create and commit to a 5-year plan? What initial cause and campaign could you test first?