Every successful business needs three things: an irresistible offer, an audience with a problem it solves, and a way to reach them. The speaker has made the classic funnel work and says anyone can replicate it, though paid ads offer an alternative to organic social media's tiny reach.
What do you need for a successful business? You need an offer that is irresistible enough for an audience that is eager enough to achieve that aspiration or solve that problem through your offer. And you need a way of putting that offer in front of that audience. Now, just to bring back in, you know, the whole idea of funnels, like you can do that with a funnel. I know that you can make that work because I've made it work. And if I can make it work, anybody can make it work, but it's not the only way to do it. And if you are not the kind of person that likes to spend a lot of time refreshing your Facebook Ads dashboard or generating content for social media platforms that won't show your content to 98% of the people that have signed up to be your friend or follower. That's— you can, you can overcome that with ads.
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
