Scott Perry on finding your actual audience. Narrow by who they are and what they believe, not just demographics. Seth Godin's rule: people like us do things like this.
When we get to, um, who are you trying to change? We are maybe getting a little bit more specific. Maybe we are talking a little bit more about the demographics and psychographics. That's probably more talking to their values and beliefs. If you think that you, the change that you have on offer through your product or service is for everyone, then it's for no one. If you say my thing is for anyone, and if you're anyone, you, our thing will help help you, then they're gonna search for someone else that can do what you say you can do for free or for cheaper than you. So Seth Godin talks about the definition of culture being people like us do things like this. So who are your people who are like you, people like us, the kind of people that you serve who do things like this? What do they believe and how is that expressed through what they do? Are they The kind of people that don't like to be on social media? Are they the kind of people that would prefer to read on Substack as opposed to
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
