Most sales funnels convert just 1-2% of visitors. Even high-performing ones hit only 4-5%. The speaker asks whether customers feel regret after buying, and notes that those who do purchase often carry skepticism that marketers must work hard to overcome.
An outstanding funnel will be operating somewhere between 4% and 5%. Most people that I know that are working with funnels are still trying to optimize funnels that are operating at 1% or 2%. 1 or 2 people out of every 100 actually make it through to purchase your thing. And the question is, are they glad that they went through that process when they purchase your thing? Do they have you, uh, all the buyer's remorse? Did they regret giving up their, giving you their email address and then their credit card information so that they could get the thing that you wanted to sell them? In many cases, even those 1 or 2 per 100 have entered and purchased with an incredible amount of cynicism and skepticism. And you're going to have to work really hard even after they bought the thing to get them to actually engage in a way that actually helps them feel like their lives have been enhanced by doing that.
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
