Why Marketing Funnels Fail

27 Jun 2024 · 1 min

Watch on YouTube

0:39

Marketing funnels fail because they treat people like water flowing downhill. Customers have consciousness, free will, and biases that disrupt the smooth one-directional flow the funnel model assumes, creating leaks that make it a poor guide for actual buying journeys.

Chapters

And funnels are the least efficient way to run a business. I mean, why does a funnel work? A funnel works because of gravity, because water is an inanimate object. Water can only go downhill. It can only go— if it's, if it's up here, it can only fall down here. But people don't act like water. People have consciousness and volition and are prone to bias and false beliefs and all sorts of things that get in the way of acting like water in a funnel, which is why funnels are so leaky.