Scott Perry credits playfulness with sparking his best creative ideas. In advertising, he and his art director would joke around so much they'd forget to work, yet those moments generated their strongest concepts. He warns that humor needs restraint in the actual creative process.
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Every once in a while I get one right. What can I say? So playfulness is extremely important. As I told you, fun is one of my top core values. And I do think I get my best ideas when I'm in a playful mood. So, um, I, I've always noticed that. And, and in fact, when I used to be in advertising, I would notice it so much. Like my art director and I would just make jokes, make jokes, make jokes. And then we'd be like, oops, we forgot to work. But in that mindset of playfulness, our best ideas would come. So, and I also think that, but I'm gonna give you a caveat to that, which is I use humor a lot