We're wired to sabotage ourselves through cognitive biases and distorted narratives, even when we succeed. Founders who sell million-dollar businesses often face identity crises, unsure who they are beyond the company. Recognizing you've been on autopilot is the first step to breaking the pattern.
Chapters
Well, we are programmed and conditioned to sabotage ourselves at every stage. We have this thing, this gray matter between our ears that is full of biases and distortions and false narratives and false beliefs and desires for things that don't really promote our health or happiness. So we're navigating that regardless of where you are in whatever definition of success you're trying to cultivate in your life. I would say I would say that the thing worth celebrating is that if you've woken up to the fact that you've lived life kind of on autopilot or asleep up to this point, that's worth celebrating in and of itself. Folks normally will approach me at that moment, like, hey, some of the folks I work with have built million-dollar— have built a business that they've sold for millions of dollars and they are in crisis because they don't know. Know who they are, what they can do if they aren't the person that built this thing.