Why Your Big Idea or Offer Isn’t Catching On Yet!

20 Jun 2025 · 1 min

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Scott Perry explains why new ideas spread slowly using the Diffusion of Innovations curve. Ideas move in waves: innovators first, then early adopters, then the majority. Understanding these five adoption decisions helps you build traction instead of wondering why nobody's buying yet.

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Your idea or offer might be ready, but your audience probably isn't. Ideas and offers don't spread evenly. They spread in waves. Innovators say yes early. Early adopters need proof. And the rest, they follow once they see your idea or offer is already working. I unpack how to leverage this curve instead of fighting it in today's article, "The Diffusion of Innovations Curve and the 5 Adoption Decisions." If you're frustrated by slow traction, this post will help. Click the link to read it now.