
AI will soon make basic coaching free. Coaches who survive will build communities around shared values and problems, not just sell insight. Deep, actionable change beats agreement.
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coach for agreement. Like if people can get agreement for free or for $20 a month using AI, that's what they're going to do. And the coaches that are just okay and doing average work in terms of coaching for insight, I don't think that they're gonna be able to sustain themselves for long. The folks that are gonna win going forward in the age of AI with coaching businesses are going to be the the coaches that are able to create communities of practice, communities built, you know, where, that are built on culture. People like us do things like this, create communities around shared values, shared beliefs, shared aspirations, shared problems that they're trying to solve. And those coaches are going to the coaches that, that thrive are going to be the kind of coaches that I certainly aspire to be, which is coaches that, that coach for insight that leads to intentional action. Meaningful change for the better does not happen unless the client does something, because basically
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