You can hit revenue goals with 20 paying subscribers if you delight them enough to refer others. One creator reached her target with just that many on Substack, while chasing 10,000 followers on YouTube often returns nothing.
there's nothing wrong with growing on Substack, but what's the growth for? And what do you do while you're growing? Like, my first year on Substack, I had 500 subscribers and probably less than 20 paid subscribers, and I hit my revenue goal in June. I didn't need 10,000 subscribers. I didn't need a bestseller badge. I needed 20 people that were eager for the change I could help them make, and that's all I need.
I just started a small healing group and I let 18 people know about it for 5 spots.
Oh, there you go.
So I know it works and I love it. It's just I feel like, you know, that pool is gonna dry up. That's what, like, that's what has happened in— How do you know?
How do you know? And if you delighted those 20 people in a way that made it so undeniable to other people that they had been transformed in a, in a, in a beneficial way. What's to say you wouldn't get 200? Like, if they each told 10 people, then you're going to get 200. You're going to get a 10x return on investment for that time. And you could spend the same amount of time trying to grow on YouTube and get a 0% return on investment, right? Like, that's— it's like, that's the point that I have been making with
Stoics Don't Suppress Emotions, They Do This Instead #stoicism #emotionalintelligence #mindset
