You don't need to be everywhere on social media. If you can't measure customer acquisition on Facebook, LinkedIn, Instagram, or X, drop them. The speaker built a full year's revenue in under six months using only Substack, where your subscriber data stays yours.
Chapters
If you can't, if you can't get the numbers for how many customers or clients you are acquiring through Facebook, LinkedIn, Instagram, Pinterest, uh, X, maybe it's time to think about not investing any time, attention, money, and effort in those, in those things. If you can't collect some information about how many prospects, leads, and clients you're getting from the book that you wrote or the, the book that you're writing or the podcast that you're doing or the YouTube channel that you've created, it might be time just to rethink your approach. You can build a very successful business without any social media, without being on all the platforms all the time. My business earns my annual revenue number in less than half a year. And I'm doing it exclusively right now on Substack and I'm not worried about whether SubSec's gonna be around for the long haul or not, because I could take all of my subscribers and move it wherever I want to move it when I'm done.