Sean Everett uses cloud jumping as a metaphor for how companies and users bounce between Google Cloud, Azure, and AWS for redundancy and engagement. He critiques how lack of universal formats lock users in, and proposes "cloud chilling" instead of constant switching.
Cloud jumping. Mario jumps from cloud to cloud. CDN providers, Google Cloud, Azure, Amazon Web Services, companies jump from cloud to cloud for redundancy. But, uh, there's one more even cooler cloud jumping feature. Can you guess what it is? I want you to think about it for a second here before I give it away. Cloud jumping. Social networks. It's the cloud of all the people in the world. And, uh, most people on social networks jump between each one, posting content, liking, reacting. But there's no one universal distribution format. They don't let you do it because they try to lock you in. So it forces consumers to jump from cloud to cloud, from network to network, in order to get that dopamine drip. So wouldn't it be interesting if you created a dopamine fire hose? No more cloud jumping, just cloud chilling. All right, that's it. Have a great one. Bye.
