Grocery stores like Kroger and Costco are underused platforms for brand partnerships. The speaker points to Amazon's Whole Foods acquisition and Costco's rotisserie chicken strategy as proof that groceries can anchor larger ecosystems, from subscription services to digital commerce.
Good morning. All right, I wanted to talk about Kroger for a second, especially as it relates to future partnerships for your business. So think about this: grocery stores, right? Right down the street from your house. What's the one place people went to still, even during a pandemic, when they could theoretically die, but still went to the store because they had to? You have to buy food, otherwise you perish. So why aren't more brands doing partnerships in the aisles of Kroger? Sure, there's stuff on the shelves, but think about all the missed opportunity, right? I mean, think about if you're a car company, why don't you sell cars from Kroger's parking lot? Think about all the people that come through that parking lot on a daily basis throughout the nation. That's just the United States, of course. But you could even get more creative. I mean, think about internet companies, right? I mean, this is the reason that Amazon bought Whole Foods, not just because it's a distribution center. They just add more value into Prime and just keep stacking the value behind that subscription membership. But why couldn't Google do a partnership there, right? I mean, you go online, you buy stuff. Like Ruth, the CFO, has already told the investing universe that the only way they're going to get growth is by Taking a fraction of consumer purchases online. And so they've even shifted search results to buying products. So like, why don't you do a partnership with Kroger or maybe one of the other big grocery brands or, you know, even take it further, look at Dollar General, right? I mean, why can't you go further than that? Like, just think creatively. So this of course means we've got to talk about Costco. Which Charlie Munger essentially says is like one of the Lollapalooza effects of a business and one of the best investments of all time. And of course, their strategy is we're just gonna sell you everything under the sun at cost and make all our money on that small subscription fee. And we're just gonna get more people talking about it, more people joining the subscription, and that's how we make all of our money. And of course, they're selling diamond rings, TVs, like gasoline. I mean, you name it, their goal. And interestingly, the only way that they get people in the store, did you know this, is their rotisserie chickens. So yeah, they sell more rotisserie chickens than anyone on the planet. That's their customer acquisition strategy. So yeah, like invent a grocery store, get the foot traffic. Figure out a way to bridge— cross that bridge between online and offline. There's your pathway into the metaverse. It's not Google, it's a grocery store. Come on, y'all, let's get it. It's Monday. Yeah.
