Sean Everett pitches a feature for enterprise apps: show customers their daily revenue or impact in dashboards and emails so they "wake up to money." He argues this visibility helps them see the product's value, improving retention and reducing churn.
There's my other little guy, Booker Dean. Wake up to money. What does that mean? I've been telling founders, boards, product teams this little feature for years now. Here's the idea. Enterprise apps, right? Ideally, those apps should exist to help companies make money, not save money, but make money. So in the dashboard, when you log in, or maybe even the automated emails, transactional emails that get sent out every morning, Perhaps, you know, the best thing for your customers is they wake up to money. So they wake up and they see how well your product has helped them earn money. And by that feature helps retain them and thereby reduces churn. Because I mean, think about it, if you wake up every day and you see, oh, like a new sale, a new customer, or I offer you that ability. Then yeah, good things will happen. All right, have a great day!
