1:49
People are the real assets of any business, not buildings or equipment. Invest in your own education, health, and skills as high-return investments. Every dollar spent on self-improvement returns multiple times its value.
People are the real assets of any business, not buildings or equipment. Invest in your own education, health, and skills as high-return investments. Every dollar spent on self-improvement returns multiple times its value.
You are the asset. What do I mean by that? Well, most businesses have assets, right? Machinery, cars, trucks, real estate, that sort of thing. But how did all that stuff get built in the first place? How did it get purchased? How is it maintained? By people. People are the true assets, the talent, right? Because without people, companies don't exist. It's just an empty corporate legal shell. So if you treat yourself as if you were the asset, you are the business. That means you would start to think of things you spend on yourself, like education, like health. Um, those things will help you because it's an investment in yourself. And why wouldn't you invest in yourself? It would create a return, right? So instead of investing your time, energy, money, trying to figure out stock, bonds, real estate, some wacky harebrained scheme? Shouldn't you be spending that money on yourself, your skill set, your education, the ability to— for you to take that asset to market and create your own distribution channels so you can continue to increase the valuation of you and the price that people pay in order to get your access to your unique skill set and talent? Continues to rise. So the more you put in, every dollar you put into yourself is an investment and it returns $1.50, $2, $10. Now we start to talk about scaling yourself. More on that to come. You are the asset. Don't you forget that.
