A speaker explains the "zero to one" concept using his team's invention of the Stories format around 2011-2012: photos with voice-over audio and an emoji that detected emotion. Instagram, WhatsApp, Google, Twitter, Facebook, and Snapchat later adopted it at massive scale.
Good morning. It's Friday. Let's talk about zero to one products, services, whatever. What is it? Definition: zero to one. Basically, you create something from nothing and turn it into something valuable. So traditionally, this came from Peter Thiel's book. Sort of the dude who coined it, but essentially come up with a brand new idea that hasn't existed before, create a business from it and grow it. So what's a product that I was a part of creating zero to one? Maybe I can help understand that, help you understand it through that lens. So the stories media format, it's now used by billions of consumers. You see the stories format on Instagram, WhatsApp, Google, Twitter used it for a while, Facebook, Snapchat. So that's the media format you're familiar with. Back in 2011, 2012, a small group of us essentially co-invented that format. So what we came up with at the end was Basically a series of photos that you can record sound or your voiceover that turned into a little video file that other people could interact with. Oh. And, um, so we also had like a little animated emoji who detected your emotion through your voice, which was pretty cool. But we essentially open-sourced the idea, right? So, um, I was doing a podcast. We were live blogging like a month after we would create stuff, all of the creations that we were doing. And the idea initially started, I mean, this is where it all starts, right? Is we went to Central Park in New York City and we sat down and we looked around and we said, here's people from every walk of life, every culture. There's even animals, right? And what do they all have in common? Why are they all in the same place having, you know, a great time, happy, friendly? And that's where we'll pause.
