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In this brief talk, the speaker distills the concept of organizational culture to its core: the set of behaviors that are permitted and repeatedly exhibited within a company. He argues that culture has become an over‑complicated buzzword, but at its heart it is simply what people do day‑to‑day. To transform culture, one must change those behaviors—shifting employees from merely filling roles to acting as "winning teammates" who embody the desired values and outcomes. The message is a practical call to focus on observable actions rather than abstract definitions when attempting cultural change.

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