CORPORATE CULTURE CHANGE DOES NOT START AT THE BOTTOM
22 Jun 2026 · 1 min

1:14
In this keynote, Sean Glaze argues that genuine culture change in organizations cannot be achieved through bottom‑up initiatives such as culture committees, task forces, or middle‑manager training alone. He cites SHRM research indicating that 76% of employees view their direct manager as the primary source of cultural influence, emphasizing that culture is a symptom of senior leadership behavior. Glaze stresses that unless senior leaders visibly and consistently model the desired behaviors—especially when no one is watching—any training of frontline staff will be ineffective. The core message is that culture cannot be delegated; it must start with leaders changing their own actions.










