Sean Glaze explains why most employees don't know what their company stands for. He argues values need to be specific behaviors, not vague words: define what "honesty" actually means on your team, or people will make up their own versions.
Chapters
done a great deal of work with teams in terms of mission and vision and values and identifying those. And when you think about values, less than half of employees say that their company knows what it stands for and knows what makes it different. Are your values accidental and unclear or nonexistent? Or have you been intentional about defining, here's what we expect people to make decisions based upon. We want your behaviors to be based upon these beliefs. Because values are nothing more than beliefs in action. If you don't set a clear expectation of what each of those words mean, people will come away with their own personal, very different definitions. And so the most important thing that you can do is to make sure that you define— if one of our core values is honesty, what does that look like on our team?